Is especially important for websites that fall into the so-called YMYL ('Your money Whatsapp Number List or your life') category. Think of websites in the financial sector or healthcare. 3. Focus on topics, not keywords Whatsapp Number List A common SEO strategy is still to pick one focus keyword, create a webpage on this topic and "optimize" it based on this keyword. Optimizing often consists of using the keyword at strategic points such as the H1, in the url, as an alt tag, and so on.
This is pretty outdated these days. Google is Whatsapp Number List getting smarter and it understands that one page is not necessarily better than another because an image happens to have a certain Whatsapp Number List keyword as an alt tag. No, a single webpage can now be found for dozens of keywords. This has to do with the so-called ' semantic search intent' . That's how it works: people who search for 'red Whatsapp Number List boots', for example, have probably been helped with the same results as someone who typed 'red boots.
That reason, you don't have to create Whatsapp Number List two different web pages for these two keywords. Google automatically understands that it concerns the same search intent. That's why it's better to focus on topics than on keywords. A practical tip is to choose the keyword with the highest volume as the Whatsapp Number List focus keyword, but to include the additional keywords that people (may) use in the text on the web page. 4. Longer content (often) scores better Long content generally scores better.